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Resources

This is a space to find tools and resources in campaigning, advocacy and community organising. These have been specifically selected for our community, and provide you with quick online access to our favourite and most used resources and tools.

Restrictions of use
The following resources found here are provided to you pursuant to the following terms and conditions. Your acceptance of the work constitutes your acceptance of these terms:
– You may reproduce and distribute the work to others for free, but you may not sell the work to others.
– You may not remove the legends from the work that provide attribution as to source (i.e.,“originally adapted from the works of Marshall Ganz of Harvard University”).
– You may modify the work, provided that the attribution legends remain on the work, and provided further that you send any significant modifications or updates to marshall_ganz@nullharvard.edu or Marshall Ganz, Hauser Center, Harvard Kennedy School, 79 JFK Street, Cambridge, MA 0213

– You hereby grant an irrevocable, royalty-free license to Marshall Ganz and New Organizing Institute, and their successors, heirs, licensees and assigns, to reproduce, distribute and modify the work as modified by you.
– You shall include a copy of these restrictions with all copies of the work that you distribute and you shall inform everyone to whom you distribute the work that they are subject to the restrictions and obligations set forth herein.

If you have any questions about these terms, please contact marshall_ganz@nullharvard.edu or
Marshall Ganz, Hauser Center, Harvard Kennedy School, 79 JFK Street, Cambridge, MA 02138.

Please note that all additions of materials has been provided with the intention of appropriate acknowledgement and respect for licenses. If you have any concerns about the inclusion or presentation of materials please contact Aisha at getinvolved@nullcafnec.org.au to discuss.

CAMPAIGN & ADVOCACY

Cutting the issue

Translate a daunting and complex problem into one or more ‘bite-sized’ issues.

SOURCE: James Whelan and Sam La Rocca, The Change Agency, http://www.thechangeagency.org

 

Critical Pathway

Break down the steps of your campaign and identify clear outcomes towards winning.

SOURCE: James Whelan and Sam La Rocca, The Change Agency, http://www.thechangeagency.org

Daniel Hunter, Training for Change, http://www.trainingforchange.org

Power Mapping

Identify campaign influencers, allies and other stakeholders, and the relationship between them. 

SOURCE: James Whelan, The Change Agency, http://www.thechangeagency.org

Spectrum of Allies

Identify the social forces and groups, spread across a spectrum, from the most dedicated opponents, to the most active supporters of your campaign.

SOURCE: Martin Oppenheimer and George Lakey, A Manual for Direct Action, (Chicago: quadrangle Books, 1965).

George Lakey, Training for Change, https://www.trainingforchange.org

As cited in James Whelan and Sam La Rocca, The Change Agency, http://www.thechangeagency.org 

Forcefield Analysis

Identify forces for and against the success of your campaigns.

SOURCE: George Lakey, Training for Change, https://www.trainingforchange.org

As cited in James Whelan and Sam La Rocca, The Change Agency, http://www.thechangeagency.org 

Tactics Star

Use prompting questions to decide the best tactics for your campaign.

SOURCE: Beyond the Choir, www.beyondthechoir.org

SMART Objectives

Practice turning desired changes into SMART objectives.

SOURCE: James Whelan and Sam La Rocca, The Change Agency, http://www.thechangeagency.org

Holly Hammond http://plantowin.net.au

COMMUNITY ORGANISING

Personal Narrative

Learn how to tell a compelling story about yourself, the community you organise with and your strategy to encourage others to create change.

SOURCE: Marshall Ganz, Telling Your Public Story: Self, Us, Now

As cited in 

https://www.welcomingrefugees.org/sites/default/files/documents/resources/Public%20Story%20Worksheet07Ganz.pdf

Relational Meetings

Relationships are at the heart of community organising. A relational meeting is a face-to-face meeting between two people where values, stories, and motivations are shared.

SOURCE: Edward T. Chambers 2004. Roots for Radicals: Organizing for power, action and justice, Continuum,
New York. pp. 44-54.

Circles of Commitment

Use this framework to conceptualise levels of engage,emt annd plan engagement pathways for your campaigns. 

SOURCE: James Whelan, The Change Agency http://www.thechangeagency.org

The Five Cs framework is intriduced in Make Believe’s ‘Purpose-driven campaigning: 40 key principles for growing social movements’ http://www.jrmyprtr.com/wordpress/wp-content/uploads/2014/01/purpose-driven-campaigning.pdf

 

Community Mapping

Identify and understand your community, and consider the social context within which you are developing strategy.

SOURCE: Fee Mozeley, Tha Change Agency http://www.thechangeagency.org. Adapted from the Sierra Club.

Jemez principles for democratic organising

To help recognise what democratic process looks like, and the importance of it, and to understand how these principles can reduce structural discrimination. 

SOURCE: As cited in Energy Justice Network http://www.ejnet.org/ej/

OTHER RESOURCES

Queensland Globe Training Guide

The Queensland Globe is an online interactive tool that turns physical, geographical and spatial data
about a particular location into map format.

The Commons: Social Change Library

The Commons Social Change Library is an online collection of educational resources on campaign strategy, community organising, digital campaigning, communications and media, working effectively in groups, fundraising, diversity and inclusion and much more.

The Change Agency

The Change Agency is an independent social movement education initiative. We work with community organisers and activists in the Australia Pacific region to help people win social and environmental change.

Building Digital Power

 

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